Kopf. Performance.

Branding
Print Assets
Hand with blue nail polish holding a white package with teal and orange Core Unit logo on a blue background.

Kopf.Performance is a sports psychology coaching business helping athletes strengthen their mental performance and reach their potential. We developed a modern, minimalist brand identity, including a distinctive logo, colour palette and typography, designed to communicate clarity, confidence and a fresh perspective on mental performance.

Client
Kopf. Performance.
Services
Branding / Print Assets
Country
Germany

Overview

Color palette showing teal, light blue, atomic tangerine, and baby powder colors with RGB and HEX codes; typography samples for primary Bebas Neue font and secondary DM Sans font in regular and italic styles.Screenshot of a German webpage about CoreUnit featuring sections on team introduction, content marketing strategies against staff shortages, partner logos, a testimonial, and a video thumbnail with a man in a cap.
White phone case with a camera cutout and a colorful heart logo with the text 'core unit' on a teal background.White gift box on a light blue background with the words 'thank you!' partially visible on its side.
Two illustrated panels: Left panel shows a man and woman discussing research, analysis, concepts, and optimization above a campaign management cycle with stages of planning, campaign setup, test marketing, implementation, reporting, analysis, and optimization. Right panel depicts a man’s thought process progressing from trigger, awareness, consideration, application, to decision, with medical staff welcoming at the end.

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