Aflorado

Branding
Webdesign
Graphic design
Laptop on wooden table displaying a floral design website's About Us page, with a vase of dried flowers and an open book beside it.

Aflorado is a Lisbon-based florista and atelier with a soul rooted in craft and nature. We developed their full brand identity from the ground up — logo, colour palette, typography, website, and social media templates — creating a visual language that feels warm, artisanal, and quietly bold. The result is a brand as considered and alive as the arrangements they create.

Client
Aflorado
Services
Branding / Web Design
& Build / Social Media
Country
Portugal
See Website

Overview

Aflorado logo with a flower forming the letter 'o' and green leaves under the letter 'f' on a dark purple background, with text 'FLORISTA & ATELIER'.
Woman with dark hair wearing a beige sweatshirt with floral embroidery, posing against a terracotta background with orange and white flowers in front.Bouquet of white roses, purple flowers, and greenery wrapped in white paper with orange floral patterns on a wooden table.
Hand holding a smartphone displaying an Instagram profile for AFlorada Florista & Atelier, alongside floral illustrations and three square floral-themed social media posts.Three vertical panels of floral patterns with wavy stems, dots, leaves, and various flowers in orange and purple hues on dark purple, light mauve, and cream backgrounds.
Shirtless young man wearing a white cap with orange floral patterns, standing in front of a blurred background with various flowers.Cream and dark purple tote bag with orange floral pattern at bottom holding a vibrant orange and blue bird of paradise flower.
Screenshots of a floral shop website showcasing sections like About, Online Shop with flower arrangements, Services, Our Clients, and Weddings with floral images and decorative flower graphics.Aflorado brand style guide showing primary font Fraunces for headers, secondary font Poppins for body text, and color palette with six color swatches including rust orange, dark brown, mustard yellow, olive green, dark burgundy, and muted pink.

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